Thanks to all the great content the Twitch community has produced, the desire for others to join in on the experience has become infectious (in a good way). As a result, we now have more than one million monthly active broadcasters! And our broadcasters must be doing something right, since we’re averaging 13 billion minutes watched per month, representing another milestone.
To gather additional insights on the Twitch phenomenon, we reached out to some top analysts. Here is what they said which touches upon our recent console integrations, our publisher appeal and overall global presence:
“Twitch has taken the lead in live streaming by attracting users on PS4, which is only going to become more solidified when Twitch broadcasting is available on Xbox One. The first mover advantage on these consoles is a real one, as it will be difficult for Twitch competitors to get users to switch.” - Michael Pachter, video game analyst, Wedbush Securities
“Twitch has broken down significant technical barriers by enabling gamers to share their experiences in a live and interactive fashion with millions around the world. Because this type of virality can’t be bought, it makes it extremely valuable for publishers and one of the more influential sources of awareness and purchase intent.” - Jesse Divnich, Vice President of Insights at EEDAR
“Live video streaming is experiencing an unprecedented boom on a global scale. All said and done, Twitch is the company that has been in the driver’s seat from day one.” – Peter Warman, CEO, Newzoo
Also of note today is that because of Twitch’s incredible growth, Twitch Interactive, Inc. is replacing Justin.tv, Inc. as the company’s corporate umbrella name.
According to Emmett Shear, Twitch’s CEO and founder, “As Twitch has continued to grow as the leader in the video game streaming space, it has eclipsed our previous initiatives. Given our total focus on serving the gaming community, it makes sense to reposition it as our primary brand. Seven years ago, Justin.tv pioneered live video on the Web, and while I remain proud of all the work we did under that name, I’m even more excited about our new future as Twitch.”
Justin.tv continues to thrive with a host of popular categories, including Poker, News, Entertainment and the recent addition of Creativity. Creativity has been the fastest growing destination on Justin.tv with an array of artists spanning animation, modeling, coding and other creative endeavors. Speaking of which, you should check out the winners from their recent web comic contest.
The post Twitch Hits One Million Monthly Active Broadcasters appeared first on The Official Twitch Blog.